Privacy policy

This Privacy Policy describes how Derm 7 Inc., operating as Derm by Erica (the “Company, we, us, our ;) collects, uses, and discloses your personal information when you visit or
make a purchase from dermbyerica.com (the "Site") or use our services, SMS text messaging
program, or otherwise communicate with us (collectively, the "Services").
By using the Services, you agree to the collection, use, and disclosure of your information as
described in this Privacy Policy. If you do not agree, please do not use the Services.

 1.⁠ ⁠Information We Collect
Information You Provide Directly
When you interact with our Services, we may collect:
● Contact details: name, email address, phone number, mailing address
● Order information: billing address, shipping address, payment confirmation
● Account information: username, password, security questions
● Skincare inquiry information: skin concerns, treatment goals, and other details you
voluntarily share
● Customer support communications: information included in messages or inquiries
you send us
Information Collected Automatically
When you visit our Site, we automatically collect certain usage data, including device
information, browser type, IP address, pages visited, and interaction data. We use cookies and
similar technologies to collect this information.
Information from Third Parties
We may receive information from third-party service providers including Shopify (our e-
commerce platform), payment processors, and marketing partners, in accordance with their own
privacy practices.

 2.⁠ ⁠SMS Text Messaging Program
SMS Opt-In and Program Description
Derm 7 Inc. (Derm by Erica) operates an SMS text message program to communicate with
customers who have provided express written consent.
How Users Opt In
Users opt in to receive SMS messages by completing the opt-in form located at
sms.dermbyerica.com/sms-page and checking the SMS consent checkbox. Consent is not
required to make a purchase or use our services.
Types of SMS Messages
Once you have opted in, you may receive the following types of text messages from Derm by
Erica:
● Transactional messages: appointment confirmations, reminders, order updates, and
service notifications
● Marketing messages: promotional offers, new product announcements, exclusive
discounts, and educational skincare content (only if you opt in to marketing
communications separately)
Message Frequency
Message frequency varies based on your activity and the type of messages you have opted
into. You may receive up to 4–8 messages per month for transactional communications.
Message & Data Rates
Message and data rates may apply depending on your mobile carrier plan. Derm by Erica does
not charge for SMS messages, but standard carrier rates apply.
How to Opt Out
You may opt out of SMS messages at any time by replying STOP to any message you receive
from us. After texting STOP, you will receive one final confirmation message. You will no longer
receive SMS messages from us unless you re-enroll.
Help
For assistance, reply HELP to any SMS message or contact us at info@derm7.com or (310)
595-5352.
No Sharing of SMS Opt-In Information
IMPORTANT: No mobile information (including phone numbers and SMS opt-in data) will be
shared with third parties or affiliates for marketing or promotional purposes. Information
sharing to subcontractors in support services, such as customer service and message
delivery providers, is permitted solely for the purpose of delivering the SMS program
described above. We do not sell, rent, or trade your mobile phone number or SMS consent
data to any third party.

 3.⁠ ⁠How We Use Your Information
We use the personal information we collect for the following purposes:
● To provide and fulfill services: process orders, schedule appointments, and deliver
products
● To communicate with you: send order confirmations, appointment reminders, and
customer support responses
● SMS program communications: send text messages to users who have provided
express written consent as described above
● Marketing and promotions: send promotional emails and SMS messages to users who
have opted in
● Site improvement: analyze usage patterns to improve our website and user experience
● Security and fraud prevention: detect, investigate, and prevent fraudulent or illegal
activity
● Legal compliance: fulfill our obligations under applicable laws and regulations

 4.⁠ ⁠How We Disclose Your Information
We may share your personal information with:
● Service providers: third parties who perform services on our behalf, such as payment
processing, order fulfillment, customer support, and SMS message delivery
● Business partners: Shopify and other platforms that support the operation of our Site
and Services
● Legal authorities: when required by law, court order, or to protect our rights and the
rights of our users
● Business transfers: in connection with a merger, acquisition, or sale of assets
We do not sell, rent, or share your personal information, including your phone number
and SMS opt-in consent, with third parties for their own marketing purposes.

 5.⁠ ⁠Cookies and Tracking
We use cookies and similar tracking technologies to operate our Site, remember your
preferences, and analyze user behavior. For more information about Shopify's cookies, visit
shopify.com/legal/cookies. You may disable cookies through your browser settings, though this
may affect Site functionality.

 6.⁠ ⁠Data Retention and Security
We retain your personal information for as long as necessary to fulfill the purposes described in
this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

We implement commercially reasonable security measures to protect your personal information.
However, no method of transmission over the internet is 100% secure. We cannot guarantee
absolute security of your data.

 7.⁠ ⁠Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal
information:
● Access: request access to personal information we hold about you
● Correction: request correction of inaccurate information
● Deletion: request deletion of your personal information
● Opt-Out of SMS: reply STOP to any SMS message at any time
● Opt-Out of Marketing Emails: click the unsubscribe link in any marketing email
● Data Portability: receive a copy of your personal information in a portable format
To exercise any of these rights, contact us at info@derm7.com or (310) 595-5352. We will
respond within the timeframe required by applicable law.

 8.⁠ ⁠Children's Privacy
Our Services are not directed to children under the age of 13. We do not knowingly collect
personal information from children. If you believe a child has provided us with personal
information, please contact us and we will delete it promptly.

 9.⁠ ⁠Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy
practices of those sites. We encourage you to review the privacy policies of any third-party sites
you visit.

10.⁠ ⁠Changes to This Policy
We may update this Privacy Policy from time to time. We will post the revised policy on our Site
and update the 'Last Updated' date. Your continued use of our Services after any changes
constitutes your acceptance of the updated policy.

11.⁠ ⁠Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact
us:
Derm 7 Inc. | Derm by Erica
4319 Sepulveda Boulevard
Culver City, CA 90230
United States

Email: info@derm7.com
Phone: (310) 595-5352
Website: www.dermbyerica.com
SMS Opt-In Form: sms.dermbyerica.com/sms-page

© 2026 Derm 7 Inc. | Derm by Erica. All rights reserved